5 Reasons Why Your Online Business Needs Social Media

    If you have an online business your prospects and customers are using social media whether you like it or not. These days social media marketing cannot be ignored in your marketing strategies as it supports the growth of business. It allows your online business to connect with your target audience, increase your exposure, generate leads and bring in sales. 

Still not sure? Here are 5 key reasons why your online business needs this marketing resource: 

1. Reach More than 3 billion people have access to the internet and 2.1 billion of them have social media accounts. Facebook has over 1.4 billion users, Twitter has 316 million monthly active users and Google+ has 363 million users. Of course, there are other sites, but these statistics really illustrate the reach that social media marketing can have for your online business. 

2. Building Relationships Social media makes it possible for you to reach people at a more personal level. Its marketing is about building relationships with your audience. When you connect with people and they connect with you, they are more likely to follow you and connect to your products and services. 

3. Showcase Your Best Content It allows you to display your best content material. Irrespective of whether you use written text, illustrations or photos, online video, or all of these, you can customize your campaign to present your target audience with the very best content, products and services that your online business has to offer. 

4. Generate Traffic It can bring a continuous and dependable of traffic to your website and blog. A good network presence can work like word-of-mouth testimonials when your followers share your content with their followers. When you create an engaging post, tweet or update that people enjoy and want to share, you can reach thousands of potential customers, for free! 

5. Control Social media marketing gives you full control of how your company, brand, and website is presented to your target market. You can customize your marketing plan to meet specific goals. One example is, Facebook advertising. You can create advertisements that only appear to a specific target market of people based on the information contained within their profile or based on gender, location, or personal preferences. The variety of monitoring, assessment and social media marketing tools available like, Buffer, Klout, SumAll, BuzzSumo, and TweetReach, allow you to improve and modify your campaigns as needed to continuously improve your efforts to boost conversions. 

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. 

To learn more about building a successful online business you can get access to a FREE Online Business Marketing Video Series at http://www.jonallo.com Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948